As tariffs rise and trade policies change rapidly in 2025, brands are scrambling to manage rising landed costs across sourcing, inventory, and fulfillment. Omnichannel e‑commerce—including direct‑to‑consumer (DTC), retail partner, and marketplace channels—demands flexible strategy and precision.
For 3PL providers, the challenge is clear: control tariff exposure without sacrificing omnichannel speed or compliance. That’s where Bergen Logistics leads—offering advanced systems, strategic inventory placement, and multichannel fulfillment models built to absorb complexity.
Why Omnichannel Fulfillment Is Under Pressure from Tariffs
Recent U.S. trade policy has ended tariff exemptions on low‑value imports under $800—the so‑called de minimis provision—causing duty spikes of 10–125% on previously exempt shipments.
This shift drastically affects landed costs for international direct ship e‑commerce, impacting consumer goods, fashion, electronics, beauty products, and more. Platforms like Temu have already seen U.S. daily users drop nearly 50% amid these reforms.
At the same time, tariffs are reshaping omnichannel inventory strategies—retail, wholesale, and DTC ops are now competing for margin and visibility across very different channel economics.
Every SKU now has a “cost footprint” tied to import duty, distribution channel, and replenishment timing. Without smart fulfillment design, brands risk losing margin and customer loyalty.
3PL Best Practices to Align Omnichannel Fulfillment with Tariff Strategy
1. Strategic Inventory Placement in U.S. 3PL Locations
Utilizing bonded warehousing or U.S.-based 3PL facilities can defer tariffs until sale or eliminate them entirely on re-export. By replenishing inventory closer to demand centers, brands mitigate duty risk while accelerating omnichannel delivery.
2. Unified Inventory Pools for All Channels
Omnichannel order fulfillment treats inventory as completely available to all channels from a single location—using dynamic SKU location and real-time picking workflow flexibility.
Bergen Logistics’ CloudX Systems integration enables live SKU visibility and automated routing, ensuring that DTC, store, and wholesale orders can all be fulfilled from the same inventory pool—with full tariff and cost awareness.
3. Transparent Tariff Visibility for Clients
Clients need to see landed cost implications clearly by channel. Bergen Logistics reports tariff & duty estimates per shipment and supports unified dashboards powered by CloudX, enabling pre‑order clarity and reducing surprises at checkout.
4. Channel-Specific Fulfillment Rules
Brands may require different packaging, labeling, and documentation per channel. Bergen supports automated channel compliance workflows—for example, preparing retail shipments to distribution center routing guides, while DTC packages include duty clearance labels.
5. Responsive Inventory Rebalancing and Analytics
When tariff rates change or channel volumes shift, Bergen’s systems continuously re-evaluate optimal distribution based on velocity, margins, and landed cost.
Why Bergen Logistics Leads in Tariff-Aware Omnichannel Fulfillment
1. Trade-Smart Infrastructure: Deep experience with bonded warehousing and customs compliance to postpone or eliminate tariffs.
2. Technology-Powered Control: CloudX Systems integration delivers real-time inventory and cost visibility across channels.
3. Omnichannel Execution Excellence: Proven workflows for retail compliance, marketplace packing, and DTC fulfillment—all managed from a unified fulfillment platform.
4. Proactive Advisory Services: Bergen’s team helps clients model different sourcing and fulfillment strategies to maintain margin in high-tariff scenarios.
Act Now — Get Ahead of Tariff Shock with Smart Omnichannel Strategy
Every day brings new trade developments—and every shipment exposes your margins. Ignoring tariff volatility in omnichannel planning risks missed opportunity, margin loss, and unhappy customers.
Partner with Bergen Logistics to:
- Strategically place inventory in bonded or domestic locations
- Run unified omnichannel systems across DTC, retail, and wholesale
- Model landed costs in real time and adjust routes dynamically
- Deliver consistent service while staying tariff‑resilient
Contact Bergen Logistics today and let us show you how smart omnichannel fulfillment can absorb tariff pressure, protect margin, and drive growth for 2025 and beyond.