Key Highlights
Transaction Scale: Shopify-supported merchants processed approximately $292 billion in GMV in 2024, accounting for over 10% of online shopping in the U.S.
Revenue Growth: The platform generated $8.88 billion in revenue in 2024, up about 26% from 2023, and reached $1.9 billion in Q1 2025 alone.
Market Leadership: Holds approximately 10.6% of the global ecommerce market and nearly 30% in the U.S.
Core Platform Features
Unified Storefront & Retail System: Supports online, mobile, and offline sales channels, including Shopify POS for in-store transactions.
Shop Pay & Payments Suite: A one-tap checkout solution used by over 150 million users, adopted by nearly 90% of Shopify merchants.
Extensive App Ecosystem: Offers over 8,000 apps to help merchants extend and customize their stores with tools for marketing, shipping, analytics, and more.
AI-Powered Tools: Features like Shopify Magic and Sidekick provide AI-generated content and intelligent business insights to improve efficiency.
Why Merchants Choose Shopify
Ease of Use at Scale: From startups to enterprise brands like Tesla, Allbirds, SKIMS, and Nestlé, Shopify scales with the business.
Ecosystem Support: Integrated services for marketing, analytics, fulfillment, and financing support merchant growth and retention.
Global Expansion Ready: Tools for localization, tax and duty calculations, and international shipping enable fast global rollout.
Data-Driven Optimization: Billions of user interactions feed Shopify’s AI engine, powering smarter merchandising and performance tools.
